Project Info > Love De Nîmes

This one is dwelling upon Blue Jeans. In the context of recent eco-friendliness vs Primark-KO-consumtion debates, fashion stylist Irmela Schwengler grabbed a bunch of jeans in no matter what condition and shape. She sewed a lot, dyed and stapled and finally upcycled those pieces into wearable singletons.

LOVE DE NÎMES is a slow fashion customization project that we photographed in a suburbian setting called Asemwaldsiedlung……maybe just because this one also looks kind of stapled.


Models: Paula (teen mag), Angelina (bubble gum)
MuH: Corine Spiess,
Styling: Irmela Schwengler
Photo: Jochen Sand,

The story was published on Thank That, Berlin.



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